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What is the promotion? Promotion is an attempt by marketers to inform, persuade, or remind consumers and B2B users to influence their opinion or elicit a response. Most firms use some form of promotion. Because company goals vary widely, so do promotional strategies. The goal is to stimulate action from the people or organizations of a target market. In a profit-oriented firm, the desired action is for the consumer to buy the promoted item.  Nike Marketing strategy 1. How does the company create awareness of its product? NIKE is an American multinational corporation. Nike has built a global brand off strategically advertising, promoting, and sponsoring their product throughout many media channels. They can be seen anywhere from the Olympics to a sitcom commercial to a high school sporting event. They have established themselves in the upper echelon of sporting goods and athletic clothing. Nike has used pull marketing to establish a